Preliminary Programme


0800 - 0845

Registration & Welcome Breakfast

0845 - 0930

Opening Ceremony
  • Welcome Address by Ashwin Gunasekeran
    CEO of Penang Convention & Exhibition Bureau
  • Welcome Address by Jason Yeh
    ICCA Board of Directors and Chair of ICCA Asia Pacific Chapter
  • Officiating Address by The Hon. Mr Yeoh Soon Hin
    Penang State Executive Councilor for Tourism Development, Arts, Culture and Heritage
  • Officiating Address by The Right Hon. Mr Chow Kon Yeow
    Chief Minister of Penang

0930 - 1000

Keynote Address

James Rees, ICCA President

1000 - 1045

Morning Coffee Break with Business Hub

1045 - 1130

Teh Tarik with the ICCA President
“Teh Tarik”, otherwise known as Pulled Tea, has been Malaysia’s “national drink” to gather people and chit-chat the night away.  This is your chance to get up close and personal with James Rees, ICCA President since November 2018. In this “You Ask, James Answer” coffeeshop chat session, come with your burning questions and ideas to be shared with our President! This interactive session will be moderated by Jane Vong Holmes, GainingEdge, who has been an industry veteran for more than 2 decades. Jane comes equipped with inside and industry knowledge as former ICCA staff and now an ICCA member.

Key takeaways:

  1. Gain first-hand insight on how to maximise your membership.
  2. Understand the direction of ICCA and how you can relate it to your own organisational goals.
  3. How can you contribute and make an impact as a member of ICCA?
1130 - 1230

Crouching Tiger Hidden Dragon

Just like the movie, ICCA Asia Pacific Chapter boasts a diverse pool of hidden talents and outstanding personalities. Come join us as we hear personal stories of these AP Tigers and Dragons to learn how to engage with ICCA and benefit from the membership.

Creativity in Research

There is more to research than just data. Find out from the Asia Pacific’s elite group of researchers on how they use the ICCA Database as an intel to link with thought leaders and economic clusters, as well as extrapolating the data for their business models.

1230 - 1400

Networking Lunch

1400 - 1530

Journey of Discovery

Two decades ago, ICCA Asia Pacific Chapter was a mere grouping of 100 member organisations. Today, we stand strong with almost 300 members covering 16 countries and territories, making us the largest Chapter within ICCA global network. Moving forward, how do we unlock and leverage our diversity and expertise for latent possibilities for partnership and business opportunities within ourselves? What are the touchpoints that connect us as a Chapter and what is next for us?

Key Takeaways:

  1. How can we as chapter members collaborate & sustain the momentum build at this summit for the long term?
  2. Look at the power of the region and initiate possible cross-city partnership

1530 - 1600

Afternoon Coffee Break with Business Hub

1600 - 1645

Your viewpoint matters!
Join us in this exciting verbal war to stand your ground on major issues revolving around the region. Motions will be presented, make sure you come with your thinking caps!

Noor Ahmad Hamid, ICCA


End of Day 1 sessions. Shuttle back to hotels


Shuttle to Dinner Venue


Dinner Hosted by Penang Convention & Exhibition Bureau

0800 - 0845

Penang Kopitiam Breakfast

0900 - 1030

Meetings Design Workshop

Facilitators: Han Chiang & Mike van der Vijver , Orange Gibbon

1030 -1100

Morning Coffee Break with Business Hub

1100 - 1145

CEO Deep Dive

This session is opened for C-level executives including CEO, MD, GM etc.

Limited to 60-person, pre-registration is required.*



Bidding Stories

Not all bid journeys are equal and end on happy note. Nor are they a walk in the park. Let’s hear from the experts as they share their bid journeys and whether they land victorious.

1145 - 1230

What’s the Buzz on Digital Marketing

Conquer your fear of missing out and start harnessing digital tools to go beyond awareness to hit successful conversions.

1230 - 1400


1400 - 1445

Where Fairy Dust Meets Business Events

Elevating delegate experience is creating quite the buzz in our industry. How can you create immersive experiences so that your clients will talk about your events for years to come?

“Sustain-Ability” in Business Events

Sustainability has been a hot topic for years – so why is it taking so long for the BE industry to catch up? Our industry has a bigger role to play in measuring and promoting sustainability. How are we going to create and develop best green practices?

1445 - 1615

Building a Legacy for the Future
How can association meetings help your destination build a legacy for the future? Is it possible for association meetings to help formulate and drive solutions for challenges your community is facing? This session explores the potential of meetings beyond the economic impact.

Key Takeaways:

  1. Understanding the importance of legacy and legacy planning
  2. How to communicate your legacy effectively

1615 - 1645

Afternoon Coffee Break with Business Hub

1645 - 1715

Malaysia Special
The inspirational story of a Malaysian socio-political activist and writer who has been conferred the Chevalier de la Légion d’Honneur by the French government for the “voice and charisma to many causes.”

1715 - 1830

Closing Ceremony

(till late)

Finale Party @ SPICE Rooftop Garden Hosted by PCEB and Setia SPICE Convention Centre

Please note, that the sessions including timings, format and speakers are subject to change.

The ICCA Asia Pacific Chapter Summit is run concurrently with the BE @ Penang. Sessions indicated in GREEN on Day 1 are for ICCA members only. All other sessions are opened to both the ICCA Asia Pacific Chapter Summit & BE @ Penang delegates.

Download to The Programme