Malaysia International Trade and Exhibition Centre (MITEC)
Mala Dorasamy who reins from South Africa, joins Malaysia International Trade and Exhibition Centre (MITEC) as the Director of Marketing and Sales with the responsibility for marketing, strategic partnerships, brand development and global sales.
A result-driven professional with extensive strategic and managerial experience in Convention/Exhibition Centres, Mala was nominated as the Top 40 Women in Mice in Africa for 2015 and awarded the South African Association of Conference Industry Fellowship Award. She has over 27 years of experience in the MICE industry specialising in areas including international marketing, sales, events, exhibitions, business development, research, PR & Corporate Affairs, ISO 9001, 14001, 22 000, major events, catering and front office management.
As the previous Director of Marketing, Sales & Events at the Durban International Convention Centre, she played a significant role in building the global reputation, brand and profitability of the Durban ICC. Mala is well known in international markets and has been responsible for securing several major events for Durban, South Africa. She played an integral role in the Durban ICC obtaining 5 star status, being rated by the World Travel Awards as Leading Convention Centre in Africa for 16 years, AIPC Gold status for top 10 convention centres in the world.
Mala’s life philosophy is to do what you love and you will never have to work a day in your life. “Be the change you want to see in the World”.