Auckland Tourism, Events and Economic Development (ATEED)
Steve Armitage joined Auckland Tourism, Events and Economic Development (ATEED), the region’s economic growth agency, in 2013 following political advisory roles in the private sector, and central and local government.
As ATEED’s General Manager – Destination, he oversees portfolios in tourism marketing, major events, business events, international education and destination management.
Steve was instrumental in the creation of the Destination AKL 2025 strategy document, which sets a new direction for the development of Auckland as a leading global destination for domestic and international travelers while at the same time enhancing it as the place to live, work and do business.
Steve is also taking a lead role in Auckland’s preparations for 2021; a year when the region will host a succession of world-class events, including the 36th America’s Cup and APEC Leaders Week.
Steve has a Masters of Arts (Hons) in political science from the University of Auckland.