Xiamen ITG MICE Group
Rowena Cai is Director, Strategy Department of Xiamen ITG MICE Group. She is responsible for MICE destination promotion, the coordination and operation work of several national and international exhibitions and conferences held annually in Xiamen, international meeting bidding as well as the networking with high-end resources from China and abroad.
ITG MICE Group is local largest MICE company and has rich experience in hosting grand events in Xiamen. It is also the owner and operator of Xiamen New Exhibition and Convention Center, the giant MICE and business complex, which will be completed by 2022.
Over the past 20 years, Rowena has assumed roles in the public sector. Most recently, she served as Director, Division of Development and Planning at Xiamen Municipal Bureau of Convention and Exhibition Affairs from 2012 to 2019. Since 2002, she served as Director of Liaison Division at China (Xiamen) International Investment Promotion Center from 2001 to 2012. The aforementioned roles has helped her not only to establish the clear vision on promote Xiamen with X-factors of infinity as one of the top MICE destinations in China, but also to cultivate an effective network from national level and international community.
Rowena graduated from Xiamen University with a BA in International Trade. She won Chevening Scholarship of the UK and studied MSc Management at the University of Leicester from 2016 to 2017.